Nelson Zagalo is an associate professor at the University of Aveiro, Portugal. has established a master program on interactive media; created the scientific laboratory engageable, and founded the Portuguese society for videogames sciences. he is the editor of the blog virtual illusion and has published the books “interactive emotions, from film to videogames” (2009), “videogames in Portugal: history, technology and art” (2013), and “creativity in the digital age” (2015). his main focus of research is centred upon the design of interactive affective experiences, embracing multidisciplinary the domains of multimedia, narrative and psychology.

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